He challenged me to create a business that was so well-run, so intentional, and so valuable that someone else would want to buy it—even if I never planned to.
That conversation completely changed the way I think about growth.
Growth isn't about growing as fast as you can.
It's about growing with intention.
It's one of the reasons we've been so intentional about the way we've built Fleurish over the past 20 years. Our team doesn't believe in one-size-fits-all marketing or chasing every trend.
We believe in thoughtful strategy, meaningful partnerships, and helping businesses grow in ways that make sense for them.
And although there isn't one formula for growing a business, there is tremendous value in building one with intention.